Not new to PETA is sloppy, half assed PR tactics. What immediately comes to mind is the crazy founder requesting parts of her body be mailed and delivered to lawmakers, and of course numerous protests with nude idiots inside plastic packaging on numerous streets, for all to see… including children. You stay classy, PETA.
In their latest faux pas of Public Relations and Marketing, the People for Ethical Treatment of Animals (better known as NAMBLA) has come up with a quite catchy name for their blog.
One of two things has happened. Either PETA half-assed the naming of their ‘epic’ blog, and didn’t realize (nor say the name out loud once) , I’m guessing this is the case.
The other possibility is that PETA’s hired a PR firm so brilliant and trained in the skill of viral marketing, they not only realized this, but have decided to keep the name to draw an uproar, and some attention to their blog. While PETA has quite a lot of money, and the facts show they put none of it into actually saving animals, they could hire a PR firm so genius to pull this intentional screw up off, but I honestly doubt it.
Here are some other epic PR & Marketing mistakes that come to mind throughout the years after seeing this:
This ad was from early 2005 from McDonalds who contained a cheeky bastard touting: “Double Cheeseburger? I’d hit it. I’m a dollar menu guy” I’d make an ironic PETA-file joke, but it doesn’t seem to work… fully.
Plug and Play? We’ve got that cover- F-F-F-F: An Oldie, but a classic none the less. One can only imagine how many teams of developers disappeared after this incident.
I was going to add the final part about a campaign launced by Edison to try and spread the safer Direct Current (DC) technology in the 1880s, which included eletrocuting an elephant via Alternating Current (AC) then I realized I’ve digressed off from a PETA article, and shan’t be going down the road of adding such a video. Source is at the preceeding link, where many of these fails (except the PETA) came from, Consumerist. One of my favorite sites by far.
